If you are giving value to an audience that cares what you are talking about , you have a reason to podcast. But there are some considerations. Let’s talk about those.
First, it’s going to require you to commit to the show. You don’t have to create a weekly episode but you need to create consistent content. Your audience is going to want to hear from you and the more frequently you give them content, the easier it will be to grow. Next, podcasting requires you to learn a few skills. I am going to go over a few of those in this episode.
The podcast provides my business with weekly engagement from potential customers ALL YEAR. My business moved from a domestic to an international business directly from my podcast. My podcast is listened to in over 12 countries, of which my business is capable of expanding into most of them. Have I convinced you yet you need this?
The second consideration for a podcast is - are you willing to be bad long enough to get good at it? You aren’t going to be excellent right away. You will fumble over your words, feel stuck, not feeling like interviewing people, get nervous interviewing people and over all get frustrated with technology along the way.